Brand Visualist
Design Director / Creative Director
Purpose & Expression
I believe design has a meaningful, profound effect on our human experience. It can change our mood and drive our behavior. It's both physical and psychological; it shapes the world around us. It's everywhere. It's nearly everything we see, hear, smell, touch and taste. It's persistent, pervasive and relentless. In some cases, design needs to be invisible and seamless, in other cases, it needs to shake us up and disrupt our space.
Even though each one of us lives in a perceptively different world, design has the potential of bringing these worlds closer together through relatable visuals, messaging, and experiences.
We need to understand the power of design and its ability to make our lives substantially better.
As far as branding goes, I help brands focus on their human benefit and then create a unique, visual expression of that purpose through design. This is a dynamic yet systemic approach to building unified, holistic, brand experiences with cultural and social relevance.
Whether a company is making a product or offering a service, the experience and benefit has to be authentic. A benefit can be anything that adds value, or emotional value, to our world experience; sustainability, or convenience, or nourishment, or social connectedness, or well being, or the delight of taste, or the engagement of entertainment. But there needs to be an exact human benefit. Because in the end, it has to be about people. People should always come first. Success will follow.
Details: https://www.linkedin.com/in/don-zinzell