Newark Int'l Airport
Rebrand (My role: solo project — Design/ Creative Direction) The following is the brand re-positioning of terminals A and B at Newark International Airport. The project entailed naming, tagline, logo, illustrations, type design, color palette, posters, supergraphics, directories, brochures and interior design consulting. Including details such as promotional t-shirts and even a launch party cake. The design brief: “to provide graphics unique among airports that uplift the passenger while creating spacial ambiance and navigation.”