Unreal
Rebrand & Packaging (My role: Creative Director) Unreal is an all-natural candy startup on a mission to unjunk the world by reinventing America’s favorite candies. I was asked to bring a modern, contemporary flair to the natural candy category. I put together a small team to create a new primary and secondary packaging program along with a new identity for a full relaunch over a six month period of time. This included: ID/logo, color system, photography/3D modeling and packaging design.