Liquid Debit Card
Brand Creation (My role: Lead Brand Director,, Design Director) The following is one of a family of Chase Bank Cards we designed at mcgarrybowen from beginning to end. Liquid. We began with the card's purpose and function, then naming, logo/ identity design, and then finally developing a complete visual system from top to bottom. As an underlying theme, all cards were designed with one of our lives’ necessary elements in mind — earth, air, fire, or water. You will see it in the “foundational grounding” of the entry card, Slate, the “gem” of the affluent card, Sapphire, the “fluid signature” of the business sector card, Ink, and the “liquid-like flexibility” for the prepaid consumer card, Liquid.