Fanta
Brand Extension (My role: Concept and Creative Direction) Fanta "Cities" soda is a proposed brand extension with an international flavor expression and three goals in mind. The first is to create a brand extension that unites global communities based on an up-note theme of location and social expression. The second goal is to introduce flavors of those cities and culturally cross-sell locations. i.e.: I'll have New York while in Shanghai... or, I'll have a big city taste while in my small town. And the third goal is to encourage people to get out and enjoy! :-)