The Water Tank Project
Rebrand (My role: Lead Brand Director, Design Director) The Water Tank Project is part art exhibition, part awareness campaign. The project was complemented through educational programs, public tours, social media activities and a symposium dedicated to inspiring fresh views on global water issues. We were asked to develop an identity system and communication elements in a collaborated roll-out effort with advertising and digital teams. As the visual foundation of the project, artwork by acclaimed artists and New York City public school students was wrapped around rooftop water tanks throughout the city, celebrating the talents of established and emerging artists, and calling attention to the global water crisis.