Droid
New Brand Creation (My role: Lead Brand Director, Director) Droid is a power-packed, pint-sized robot — intelligent and empowering. The Droid wordmark was designed to reflect the technology and engineering that is synonymous with Droid devices. The “r” in Droid watches us with two curious eyes, reminding us that “artificial” intelligence can be more like “friendly” intelligence. In color, Droid shares the red, white, and black of the Verizon umbrella brand along with the added industrial palette of metal and cement, Droid signifies physical substance, machine origins, and industrial power.