Smootch
Full Brand System (My role: Creative Director) Smootch is on a mission to scale regenerative agriculture for a better society; made with regeneratively farmed oats steeped into a proprietary, nutrient dense oat water. Smootch's unique formula is blended with natural ingredients including hibiscus/guava, black currant/elderberry, lemon/lime, and blood orange/grapefruit juices. Benefits include: sustained energy, immune support, electrolytes, hydration, and prebiotic gut health. Project scope: full brand system; positioning, naming, logo, icons, ID system, social & web design, advertising, environments, 3D modeling, and packaging design.