d_parture spa

Brand Creation (My role: Brand Creator, Director) I was commissioned to create a complete identity program for an airport nail salon, however, during the first presentation the expected work was presented along with an additional second presentation. The addition presentation proposed that the prospects for an “airport spa” would be much more engaging in a potentially stressful travel environment. Agreement was immediate and the world’s first airport spa was born. d_parture is one part retail store and two parts quick service spa with a contemporary line cosmetic products and a range of massage treatments. The project entailed full branding; naming, logo/ brand identity, photography, in-store graphics, packaging, product ideation, retail interior consultation, exterior signage, press kits, brochures, price cards/ shelf talkers, stationery and shopping bags. The identity was created with a nods to air travel with visual references to such items as baggage claim tickets, boarding passes and aircraft windows.