Central Park
Rebrand (My role: Lead Brand Director, Design Director) With 25 million visits each year to its 843 acres, the mission of the Central Park Conservancy is to restore, manage, and enhance New York's world-class Central Park in partnership with the public. My design team worked with advertising teams to define and refine the brand purpose. We then created an array of brand content; from logo, to typography & color palette, to stationery, to collateral, to signage, to fund raising applications, to vehicle applications and uniforms.